Greg Elford

Greg Elford is a community-focused entrepreneur and lifelong student of change. Married to his wife Erin for 20 years, they’re raising three kids, which they consider both their greatest joy and their daily workout. With a Master’s in theology and ministry and a background in philosophy, religion, and cross-cultural studies, Greg has spent years initiating projects and guiding communities through change—whether in spiritual settings, business, working with marginalized groups, or community development in Thailand.

He is the founder of the Penny Coffee House in Mission, BC, where he leads a team of 10 baristas in running a café that doubles as a social enterprise. Greg also leads the Hougen Block Project, which uses property management to fund and facilitate charitable initiatives across Mission.